HOLLYWOOD, Fla. – April 8, 2019 – As part as of its on-going commitment to help ‘save the planet,’ Hard Rock International participated in the worldwide Earth Hour movement – turning off the lights at 18 properties across the globe. As the world clock struck 8:30 p.m. local time on March 30, Hard Rock Hotel guests from China to the West Coast of the U.S. participated in this symbolic lights-out event. From the participating properties, Hard Rock saved a combined total of 11,400 kilowatts, which would be enough to power more than 50 outdoor concerts.
“We are proud to participate in this year’s Earth Hour initiative and will continue to make strides to help the environment,” said Dale Hipsh, senior vice president of hotels for Hard Rock International. “It is part of Hard Rock’s continuous commitment to its founding motto to save the planet.”
Earth Hour is a global environmental movement by World Wildlife Fund (WWF), a non-governmental organization working toward wilderness preservation. Each year, WWF inspires millions of people, businesses and landmarks worldwide to turn off their lights for 60 minutes and showcase their commitment to combatting climate change and protecting nature. In 2018, 188 countries and territories participated in Earth Hour, along with 18,000 landmarks.
“Corporate social responsibility (CSR) is a critical part of what we do,” said Zubair Rashidi, regional director of marketing for Hard Rock International. “It’s an honor to partner with WWF and support this initiative. We will continue to give back to our planet and hit the high note on sustainability.”
During the event, all light sources in public areas such as the lobby, restaurants and bars, the terraces and the hotels’ outdoor lighting were switched off. Even with the lights off, the Hard Rock vibe was still shining. Properties not only hosted candle-lit dinners but took a step further and planned enticing events for guests to enjoy. Various ‘glow in the dark’ activities were offered including: glowing manicure & pedicures, live painting sessions, flash mobs, nomadic dance performances, face-painting & tattoos, fire bowls & marshmallow sessions and much more.
“I think it’s great how Hard Rock is using this global event to create fun events and bring environmental awareness to guests,” said May Ch’ng Koe Chien, a guest at Hard Rock Hotel Desaru Coast. “My husband and I were really impressed with the glow-in-the-dark cocktails, and our kids were entertained with the glow-in-the-dark crafts and tattoos.”
Participating properties were: Hard Rock Hotel Shenzhen, Hard Rock Hotel Bali, Hard Rock Hotel Penang, Hard Rock Hotel Pattaya, Hard Rock Hotel Desaru Coast, Hard Rock Hotel Goa, Hard Rock Hotel Davos, Hard Rock Hotel Tenerife, Hard Rock Hotel Sioux City, Hard Rock Hotel & Casino Lake Tahoe, Hard Rock Hotel San Diego, Hard Rock Hotel at Universal Orlando, Hard Rock Hotel Daytona Beach, Hard Rock Hotel Riviera Maya, Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Guadalajara.
Hard Rock International
With venues in 75 countries, including 185 cafes, 27 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Kathmandu, Nepal, Kyoto, Japan and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.