19th Annual PINKTOBER® Campaign flagged off to Raise Awareness and Support for Breast Cancer Research

Calangute, Goa, 9 November, 2018 – Hard Rock Hotel Goa recently concluded the brand’s 19th Annual PINKTOBER® campaign. The month long activation which commenced on 1st October, 2018 aimed at spreading the message of strength, hope, awareness and support to fight against breast cancer.

As part of the international PINKTOBER® campaign, select Hard Rock Hotel and Cafe properties hosted several events that supported breast cancer charities focused in their communities. Hard Rock Hotel Goa invited Muskaan Goa, an NGO formed by cancer survivors, to educate the staff about the disease. Led by Dr. Sharmila Sardesai Correia, the talk was educative and inspirational. It was great to see some of the survivors speak their heart out and bring to light the pain and trauma they’ve been though while battling the deadly disease. They spoke about their experiences, shared the challenges they faced with Breast Cancer and narrated their journey of acceptance by family and friends.

Speaking about the property’s first breast cancer awareness talk, Vikas Sharma, Vice President Operations, Hard Rock Hotel Goa, said, “We are happy to partner with Muskaan Goa and throw light on the causes and treatment of breast cancer. There are many myths about the disease, especially in India, and everyone has a different story to tell. It’s important to find the right channel to bring hope to those who are already struggling inside the dark tunnel. We are grateful to Muskaan Goa for enlightening us on the subject and we hope to carry out many such programmes through brand campaigns like PINKTOBER® and Hard Rock Heals to help improve lives.”

Going a step further with its PINKTOBER® initiatives Hard Rock Hotel Goa organised a yoga session for band members at the hotel. Led by Dr. Varun Prabhu Dessai the session aimed at educating the staff about the importance of yoga to fight breast cancer. He demonstrated how different exercises and yoga poses could relieve pain and bring comfort to the mind, body and spirit. He stated that yoga gives a new lease of life to those who are coping with stress and depression, especially after undergoing radiation, chemotherapy and surgery. He also emphasized the need to meditate and follow the right breathing techniques to increase strength, enhance well-being and boost immunity.

Inspired by Melissa Etheridge’s heartfelt song “I Run For Life”, Hard Rock Hotel Goa also organized a 5K marathon titled “Pinktober Run” in Calangute where a large band of hotel staff came out on the streets with pink ribbons tied to their wrists to shed light on breast cancer and give hope to those who are afflicted.

About Hard Rock Hotel Goa

Located in the heart of Calangute, just minutes away from a number of famed beaches, Hard Rock Hotel Goa is a complete entertainment destination, offering world-class accommodation, stylish designs and unparalleled service that refines lifestyle hotel living. With 135 stylish rooms and a priceless collection of music memorabilia from artists across the globe, Hard Rock Hotel Goa is a class apart. Live freely at Hard Rock Hotel Goa. Sample international and local cuisine at Sessions, the multi-cuisine restaurant, float around in the crystal blue pool – the longest pool in town! Enjoy delectable grills and innovative cocktails at Tonic, Poolside Bar & Grille while the in-house DJ spins on your favourite tracks. And during your stay, experience legendary live performances, customized playlists and guitar jam sessions in your room and spin your favourite vinyl records with The Sound of Your Stay® programme. Stay fit and healthy at Body Rock® fitness centre; Relax, refresh and get yourself back on track with Rock Om® yoga program. And before you check-out do stop by the Rock Shop® and take home some exciting goodies and accessories. We have it all, and more, at Hard Rock Hotel Goa.

Hard Rock Heals Foundation

The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.

Hard Rock International

With venues in 74 countries, including 185 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Desaru Coast, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.

About Muskaan Goa

Muskaan is a support group for cancer patients, working in Goa since 2006. The NGO provides much needed emotional support to cancer patients, their family and friends and alleviate their anxiety about the disease, its treatment and improve their quality of life. Muskaan has an outreach program to create awareness about early detection and prevention of cancer in the community. Through audio visual aids, the organisation educates women about the importance of self-check-ups, personal care and lifestyle changes required to keep cancer at Bay. They also run a lymphedema management clinic where all the modalities required to control lymphedema are taken care of. They provide cosmetic rehabilitation to patients by providing mastectomy bras and breast forms. The NGO also organises seminars, workshops, conferences and help provide latest information about advances in cancer treatments, alternate therapies through experts in the fields. They conduct mass awareness programs like walkathons marathons etc.


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